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Is Noem Toast? Homan is There to Win the PR Battle, While Minnesota Fraud Gets Buried in the Chaos

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Is Kristi Noem out as DHS Secretary? 

Rich Zeoli kicks things off by laying out why Tom Homan might be just the guy to save the day for this Minnesota mess. We talk about Homan’s approach to the cameras and the message war and how Democrats and legacy outlets react when someone refuses to back down. 

We walk through why the White House sends Tom Homan in, and why the messaging matters as much as the operations. Zeoli explains how the “domestic terrorist” label lands too early, why Kristi Noem’s comments create problems when the facts are still developing, and how Trump changes the posture by publicly calling for a full investigation while working the phones with Governor Tim Walz and Minneapolis Mayor Jacob Frey. The point is simple: when officials freelance, the administration ends up doing damage control — and the focus drifts away from the fraud that started the whole fight.

Then we zoom out to the broader media and political theater that piles on top of it all. We play the contrast game with Hillary Clinton’s past statements versus her current posture, we tear apart the viral “ICE left a kid at McDonald’s” storyline, and we roast the absurd distractions — from wall-to-wall cable coverage of a federal official’s jacket to politicians staging “I’m just like you” moments  from democrats. Kathy Hochul makes a fool out of herself giving shoveling tips and the media's obsession with Greg Bovino's jacket hits a new level of absurdity. We need to get back to the real issue in Minnesota...fraud! Including with Governor Tim Walz and Rep. Ilhan Omar and her Fugazi wine company. 

Zeoli’s bottom line: calm on the ground matters because chaos is political fuel — and the fastest way to stop losing the message is to stop letting the story become about street disorder instead of accountability.

00:00 — Is Kristi Noem Toast?
01:56 — MN Fraud story gets buried
02:43 — Kristi Noem sidelined? Tom Homan sent in as the reset button
03:32 — Why tone matters
11:22 — What Homan’s role signals about early messaging
17:37 — Why the administration wants calm
19:26 — Hillary Clinton’s new posture
29:18 — Trump talks about Noem's performance
37:58 — The Greg Bovino jacket obsession
44:34 — Kathy Hochul’s “pro tips”
50:03 — Nurse gives dangerous “resistance tips” 
54:49 — Tim Walz dodges fraud questions


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The Rich Zeoli Podcast

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